Through the theory of effectuation and the creative business model canvas, this course encourages you to identify and utilise skillsets and resources that are readily available within your business.
Stepping back and assessing the bigger picture of your business may highlight potential, profitable gaps that can be fulfilled without monetary investment.
In achieving this, this course looks at:
– Analysing your businesses resources and skillsets
– Identifying current and new potential target markets
– Using the combination of skills, resources and market research to create new, more profitable features in your business model
– Establishing a new integrating business model